Building a website is not a difficult task for a designer. But the real challenge is to make the website useful for the users. They forget about the practicality aspect to make the website more creative. Running your own website is a difficult thing. You invest a lot of money, effort and time. Many people look at their marketing strategy, SEO and content. But another thing which is equally important but neglected often is the website’s design. Website design mistakes can affect your efforts. Here are 6 web design mistakes that web designers and developers make and some tips how these mistakes can be avoided easily.
- Have a seamless and smooth navigation
A website should have seamless navigation. It is one of the important features for an unsuccessful website. The visitors should find it easy to browse across the web pages. Though there is no standard for navigation but as there are new web development technologies emerge so it is really crucial to understand that the navigation should be consistent and intuitive. If the visitors find it difficult to go from one page to another then they will not waste their time on your portal.
Despite of having awesome textual content and visual design, a lot of websites lose their traffic because of bad navigation. If you are using text as navigation, it should be concise. The visual metaphors should not be re-invented. If you are using hyperlinks, they should stand out from the text body. There should be no dead links in the pages. It can create confusion and waste time. Make sure to have smooth navigation by using textual descriptions for all links. Organize and maintain a proper structure with your navigation that matches the theme of your website. A business website needs more clarity and efficiency.
- Poor & Broken optimized pages
There is nothing worse than clicking a link and lead to ‘404’ error page. It is very annoying especially when it comes to landing or product page. May be the page exists but can’t display properly because of a broken plugin or a site conflict. So test your site weekly and make sure all your links are working properly. There are some websites who lose its potential conversions as they neglect product descriptions and also fail to provide information. There are tools which can help to solve these problems. You can include a ‘Contact the Webmaster’ link in the footer so that the users can let you know if they find any mistake or broken link on the site. You can solve the problems immediately.
- Should have a search box
Most websites are archive of information. No matter it is a personal blog or a business website, it is important to integrate a Search Box to search relevant information. Visitors search for some specific information so with a search box on your website, visitors will get the information easily they want. So get a search function on the homepage of the website so that the visitors can search the site in an efficient manner. A misplaced or missing Search Box feature may play down its usability and popularity.
- Inconsistent in Interface design
Some designers take different designs with each web page to be extra creative. This can be a big mistake. This can confuse the user and be very annoying. Your website can be attractive and outstanding. But if the feel and look is not consistent then users will find it difficult to relate to the site. They will feel that they are going to a different website and it is not good for any platform. Use standard consistent template with links for each page that connects straight to the main section of your site. Try to make simple aesthetically designs so that the users don’t get confused on the website.
- Use simple registration forms
A registration form is meant for some basic details of the visitor. Lengthy forms that ask for myriads of details annoy the users and can force to abandon the site. Some websites ask for unwanted details and ask personal details. As a result the user gets frustrated and leaves your site. Your registration form should be simple and ask only bare details.
- Use Responsive Design
As modern searches are now conducted on tablets and Smartphones so to have a website which can properly display on devices is the most important thing in any business. In fact it is shown that 876 million websites are created with responsive web design. Google has introduced a search update which will penalize the non-responsive sites in mobile searches. It is a big problem for them who generate leads online. It is very surprising that around 28% of new WordPress sites don’t choose a mobile responsive theme. So if you are using WordPress, there can be no such excuse to give to not have a mobile friendly website. You can now select from huge range of responsive themes and use plugins for mobile optimization.